Social Media websites such as Facebook and Twitter have been used successfully as a platform by companies wishing to reach a vast consumer base (i.e., clogging our news feeds with shameless promotional plugs). However consumers feel about being bombarded left right and centre, networking sites are clearly a useful tool in the world of marketing because it works. But how can this help companies looking to reach other businesses? Well ponder no more, as the answer would appear in the form of LinkedIn (the thinking man’s Facebook). Businesses can search for and connect with target companies, allowing an extra avenue for increasing awareness and pulling in new clients.

However, whilst getting your name ‘out there’ and earning a positive reputation in cyber space is certainly something to be embraced, it’s not enough to rely on this alone. Marketing guru Scott Gould of Like Minds points out that social media networking lacks the ability to engage decision makers in personal, intelligent dialogue (did I mention that’s our forte?), and it is this dialogue that results in sales. The moral to this story? Telemarketing won’t be outshone by social media sites, because telemarketing IS the ultimate form of social networking.  Social media sites are a useful tool that compliments telemarketing when used together, so after you open that LinkedIn account, be sure to give Tempest Cosgrave a call and we’ll put our money where our mouth is!

“May you live in interesting times” is that rather annoying proverb that pseudo intellectuals (such as yourself, Charles? – Ed) like to throw into a discussion regarding an issue of the day that seems to have no apparent solution.  The proverb basically says “what can you do, eh?”.  Very useful – NOT!  We at Tempest Towers prefer the “forewarned is forearmed” cliché.  The article below was written by Dave Lowery of the Construction News.  It gives compelling evidence that much of UK industry will take 10 years to get back to pre-credit crunch levels of comfort.  Never one to miss a chance of standing on other shoulders we at TC would like add to Mr Lowery’s fine piece a suggestion that the next 10 year offer fantastic opportunities for growth.  Business, like nature, abhors a vacuum, and in the wake of the ravaging storm of recession will lie fertile pastures ready for (that’s enough, we get the picture –Ed). 

CPA PREDICTS LOST DECADE FOR INDUSTRY      

The Construction Products Association this week forecast a further fall in output during 2011 before the industry returns to growth in 2012.  The association predicted a lost decade for the construction sector with output only reaching the same size it was in 2003 by the end of the forecast period in 2014.It said construction would be the first major sector to fall back into recession, underperforming com­pared with the wider economy, which is underpinned by manufac­turing export growth. It blamed big cuts to government spending for the sector's expected under performance. Construction cannot fall back on the export market in the way manufacturing can.CPA director of economics Noble Francis said: "Public sector spend­ing is set to fall quickly and the coalition government has been firm on the breadth and depth of the cuts." The CPA is forecasting a 26 per cent fall in public sector spending, including PFI output, over the next four years. Cuts in the public sector could result in more than 600,000 job losses, according to the govern­ment's own data.  This will have a direct result on the private sector, according to the CPA.According to figures from the Office of National Statistics, growth in construction was very strong in the second quarter of 2010, but the CPA expects this to be short lived. Output is expected to decline in the remainder of 2010, and into 2011. Commercial output is also forecast to rise for four years, between 2011 and 2014, yet it will remain 15 per cent below levels seen in 2008.While the industry overall is set to remain weak, the housing mar­ket is far from staging a meaningful recovery from the low levels of 2009, which saw private housing starts fall to their lowest level since 1924. Even after increas­ing for the next four years, housing starts are expected to be 18 per cent below the level achieved in 2006.Commenting on the updated forecasts, CPA chairman Michael Ankers said: "Looking forward, the industry needs to see strong private sector growth to offset the signifi­cant reduction in public investment that we anticipate over the next few years, but as the latest information on new orders for con­struction work published [last week] shows recovery in orders for private sector work go nowhere near what is needed to offset the anticipated 18 per cent fall in public sector construction work over the next two years."

Appointment setting, sales lead generation, outbound telemarketing.

Telemarketing, telesales, cold-calling, hitting the phone.  It’s no co-incidence that the most effective sales people see the phone as a vital tool to help them achieve their goals.  

The most common issue in sales and marketing strategies is ensuring effective telemarketing is maintained consistently.

Telemarketing – We're listed in the “Telemarketing” section of the B2B Index